Title Implementacija projektnoga pristupa planiranja na razini strateškoga planiranja : doktorski rad Title (english) Implementation of project planning at the level of strategic planning Author Dražen Kostelac Mentor Milan Ikonić (mentor)Committee member Mladen Radujković (predsjednik povjerenstva)Committee member Tonči Mikac (član povjerenstva)Committee member Mladen Vukomanović (član povjerenstva)Granter University of Rijeka Defense date and country 2014-06-16, Croatia Scientific / art field, SOCIAL SCIENCES Universal decimal classificationUDC ) 65 - Communication and transport industries. Accountancy. Business management. Public relations Abstract U radu je istražena, razrađena i utvrđena nova metodologija povezivanja izrade strateškoga i projektnoga planiranja s jedinstvenim i istovremenim pristupom. Temeljem glavnoga cilja tvrtke i strateških tema definiranih od strane vlasnika kao i
temeljem informacija o poduzeću i okolini. SWOT analiza je akronim engleskih izraza: strenghts (S), weaknesses (W), opportunities (O) i threats (T), što u prijevodu znači snage, slabosti, prilike i prijetnje. SWOT analizom definirani su SWOT faktori. Za odabrane SWOT faktore definirane su strateške opcije. Odabrane strateške opcije pomoću matrice rizika, matrice dobiti i matrice položaja strateških opcija postaju strateški ciljevi koji se pomoću (engl. Balance Scorecard, BSC) metode kaskadiraju po funkcijama tvrtke i tako je moguće dobiti BSC stratešku mapu tvrtke za određeno strateško razdoblje. Dalje, nova metododologija predviđa definiranje jednog ili više projekata za svaki strateški funkcijski cilj, a koji trebaju omogućiti ostvarenje vršnog cilja. Rangiranje, a time i odabir projekata projekata radi se pomoću matrice rizika i matrice prihoda kao i s ocjenom njihovog doprinosa ostvarenju pojedinog cilja. Metodologija je primijenjena na slučaju farmaceutske industrije gdje se
pokazala vrlo uspješnom. Za razliku od prijašnjih istraživanja ovaj rad dokazuje da ovaj izbor metoda, postupaka i ključnih pokazatelja izvršenja poslovanja pri strateškom planiranju daje s jedne strane najšire sagledavanje mogućih aktivnosti (projekata) radi izvršenja glavnoga cilja tvrtke, dok s druge strane omogućuje optimalan izbor projekata (funkcijskih ciljeva) sukladan interesima vlasnika, kolektivnim znanjima i iskustvima odgovornih osoba za provođenje strategije. Nadalje, ovaj pristup strateškom planiranju dovodi do kaskadiranja ciljeva sa strateške na projektnu razinu te omogućuje projektnim menadžerima kvalitetnije, projektno planiranje ciljeva kao i izvršenje projekata (ciljeva) koristeći ključne pokazatelje izvršenja koji indiciraju ispunjenje poslovne strategije.
Abstract (english) This paper explored, developed and established a new methodology of making connections for strategic and project planning with unique and simultaneous access. Based on the overall objective of the company and strategic themes defined by the owner as well as on the basis of information about the business environment and SWOT analysis are defined SWOT factors. For selected SWOT factors are defined strategic options. Selected strategic options by risk matrix, the matrix gain and matrix position of strategic options becomes strategic objectives using the Balance scorecard
method cascading by functions of the company and so it is possible to get BSC strategic map company for a certain period of strategic planning. Furthermore, the new methodology involves defining one or more projects for each strategic objective function, which should enable the achievement of goals. Ranking, and thus the selection of projects projects is done using a risk matrix and the matrix of income as well as the assessment of their contribution to the achievement of individual goals. This methodology is applied to the case of the pharmaceutical industry where it proved very successful. Unlike previous research, this paper proves that the choice of methods , procedures and key performance indicators of business in strategic planning on the one hand gives the widest possible consideration of activities (projects) for the
execution of the main objectives of the company, while the other side allows optimal selection of projects (functional goals) consistent with the interests of the owners, the collective knowledge and experience of the persons responsible for implementing business strategy . Furthermore, this approach to strategic planning leading to cascading strategic objectives with the project level and enables project managers better , project planning objectives as well as the execution of projects (goals) using key performance indicators that indicate the fulfillment of business strategy .
Keywords
Strateško planiranje
SWOT analiza
Strateška mapa
Ključni pokazatelji izvršenja
Projektni menadžment
Farmaceutska industrija
Keywords (english)
Strategic planning
SWOT analysis
Strategic map
The Key Performance Indicators
Project management
The harmaceutical industry
Language croatian URN:NBN urn:nbn:hr:188:077518 Study programme Title: Postgraduate university (doctoral) study Catalog URL http://libraries.uniri.hr/cgi-bin/ucat/unilib.cgi?form=D1160402049 Type of resource Text Extent 181 str. File origin Born digital Access conditions Closed access Terms of use Repository Repository of the University of Rijeka Library Created on 2017-01-19 17:33:41
