Providing container transport services is an extremely complex process, which requires high capital investments in basic equipment and container vessels. It is under the constant influence of the frequent changes arising from the offer and demand market for shipping area and that results in a great business uncertainty and a high degree of the business risk. Therefore, the performance of the container shipping companies' business directly depends on different technology-market indicators and, in particular, on the formation policy of container freight rate and its timely enforceability. Container freight rates constitute the main source of the container shippers' income and represent a fee that transport customers pay by a container unit for provided transportation service on the specified route. Total amount of all the collected freight rates on each trip should cover all the costs of that line service. However, transiency in the stability of the container freight rates that appears in recent years affects adversely the performance of container shipping business. Therefore, the basic need for finding new models of forming the containers' freight rates arose, with which these negative trends would be alleviated and the economic crisis that affect the maritime industry would be avoided. From that results the main purpose and objective of the conducted research, and it consists in finding the optimal model for the dependence evaluation and determination of those levels of the technological-market indicators with which a long-term business stability of all participants in container transport would be ensured. For the purposes of defining and setting up a prognostic model, the most important factors affecting the market of container transport in the world were used. Verification and proving of the success of the set model is performed on the example of the Port of Rijeka which is on the Northern Adriatic traffic route.