In the 21st century, tourism faces a powerful coupling of international relations and developed Know How. It develops on new organizational principles, creating strong relations with economies ready to accept such integrations. Entities encompassed by tourism open up numerous possibilities of inclusion at the international level. On the other hand, tourism is also becoming an integrating factor in economic development at the national, regional and local level. Having accepted globalization and integration processes as welcome and positive trends, further tourism development of the particular destination should be contemplated in view of current and upcoming processes. In other words, this means that adequate investments should be used to build a destination's infrastructure, that is, identity foundations should be created at the level of the state and the region, in clusters and in towns, while companies and business systems will develop their own Know How within the framework of the proposed rules of the game, that is, depending on the specificities of the destination as a brend. Just as in this paper, analysis of the current situation has proven that there are multiplicative effects at the level of the region and the state, identification of the existing strength in the region and the state was carried out through master plans and competitiveness analysis, and this was also carried out at the local level by comparing the two societies. Calculation has established that Istria's tourism multiplication factor is lower than Croatia's tourism multiplicator and the reason for this is the fact that although Istria is a highly developed tourist region, its “supporting infrastructures” (industrial, agricultural, construction) are much less developed so it greatly depends on import from abroad and from the other parts of the state. Benchmarking of the two hotel business systems has proven that the link between investments, technological progress and effects in tourism is strong. It was also proven that a business system that makes significant investments achieves much more successful business results. This paper uses the example of a world management company to show how this looks in practice, taking into consideration investments and technological progress which are integral parts of such business relations. This is also the answer to the question about the route to the tourism market and about which obstacles need to be overcome on that route in order to enhance the effects from tourism. This process imposes a new manner of deliberation on further development of certain states and their economies. Thereat, the presumption is intriguing that globalization, that is, inclusion into contemporary economic processes, takes into consideration or accentuates the specificities of the location which accepts it as comparative advantage before the competition. Tourism is the very branch which is an indispensable component of the world tourism economy, whereat it retains its comparative advantages. Participating in the globalization process in tourism means being recognizable in globalization. Therefore, accepting globalization means accepting the challenge of being better than someone else, being better organized and functional. Being strong means globalizing someone else and thus oneself, as well.