1984 by George Orwell and Brave New World by Aldous Huxley are projections of actual characteristics of the western civilisation and constitute an alarming picture of a possible future of the society based on hedonism, collectivism, consumerism and overall scientific control. Similar to Orwell’s and Huxley’s imaginary societies, today’s society is characterised by qualitative and quantitative growth of promotional messages offering new forms of distorted reality and imposing consumerism and materialism as solutions to all human calamities at the same time giving rise to new forms of personal dissatisfaction. Children are especially vulnerable being the victims of exaggerated target advertising as a consequence of companies’ attempt to ensure the establishment of their future markets. Inspired by works and masterpieces of some of the most prominent contemporary theorists and thinkers of the contemporary society such as Erich Fromm, Sigmund Freud, Herbert Marcuse, Noam Chomski, Naomi Clein, etc. the doctoral thesis hypothetically analyses the influence of the means of mass communication and advertising on the modern world. It is an interdisciplinary approach to these two literary texts dealing with the spreading power of the mass media, the role of the individual inside the global village, the progression of science and technology, the death of culture and the transformation of language. The basic hypothesis of the work is that the mass media and advertising are creators of utopian and magical reality inescapably bound with goods and other values offered at the market strengthening capitalism and consumer society. The aim of the thesis is to analyse, in the context of these two novels, the influence of the mass media and advertising on perception and interpretation of the reality surrounding us.