Various issues related to management of private forests have become in recent years one of the most interesting and dynamic aspect of Croatian forestry. Private forests cover about 20 % (581,770 ha) of the total forest area in Republic of Croatia, and they are managed by about 600,000 owners on approximately 1.5 million parcels, which makes the average sizeofforestproperty0.76ha(Izvješćeostanjušumaišumskogzemljišta u Republici Hrvatskoj 2013). Causes of bigger interest of the owners of private forests for their active attitude towards the forest is in return of forests, possibilities of using EU funds to improve the management and the prospects of higher cash revenue generation from private forests increased interest of wood industry for purchase wood from private forests. All of the above creates new circumstances in which the initiation of entrepreneurial startups looks very likely a business option for various stakeholders of the forestry sector in Croatia, primarily for forestry experts. In business terms, they are the most motivated for private forest owners as customers through innovative ideas to enhance the effects of various aspects of forest ownership. The key perspective conditions for startup's in the private forest ownership of the Croatian is: first the large number of interested private forest owners, second a small number of previously outstanding entrepreneurial niches, and the third on a number of business activities in European countries which already has been developed in the private forest ownership. All this points to a framework that has the potential of rapid growth and great achievements, primarily through innovative technological approaches which distinguish startup entrepreneurship. The idea ofthedissertation is, through examination and analysis of the forest owner interests, development of startup models for those products and services that in the current business climate provides significant contributions to the growth of the private forests value, and makes broad, applicable and standardized business models profitable for startup holders. Analysis of areas interesting for forest owners will cover the different improve related options for education, know-how transfer, certification, training, planning, implementation of new technologies and others. Key indicators of economic growth of forest property will be discussed through revenues and reducing unit costs, increase value of the property and others. In order to asses the benefits of the current business climate legislative framework, financial instruments, social and other aspects related to private forests in Croatia will be analyzed. According to the preferences of forest owners, in terms of new services and products to the specific requirements of entrepreneurial climate, new startup concepts will be modeled; which will include development of project ideas, identify holders and partners, possible accelerators and sources of funding, expected effects for users and the expected earnings for startup holders. For the processing of data Microsoft Excel, Statistica 8 software packages will be used. On the basis of the overall findings and results drafted guidelines will be made for establishing and running a successful startup in private forestry sector.