In the thesis Model of the Acceptance of Additional Services of Digital Terrestrial Television on the Media Market of the Republic of Croatia on the Example of an Electronic Program Guide Service, a new research PUT model (Croatian: Prihvaćanje usluga televizije, English: Television Acceptance Service) was created for the purpose of researching the user's acceptance of the information solution of the user's need, compared to all other solutions with which the user can meet that same need. The PUT model was built on the foundations of the Universal Theory of Acceptance and Use of Technology 2 with the adoption of the concepts set forth in the Lazy User Theory. The model uses multiple linear regression analysis. It was verified by examining the use of the electronic program guide as an additional service of terrestrial digital television on the media market of the Republic of Croatia, where users can satisfy their need for information on program schedules in several ways. A research on N=234 respondents determined that 55.5% were already primarily using the electronic programming guide, 23.0% teletext, 15.5% internet portals or applications, and 6.0% printed program guides. Linear regression model can interpret 89.8% of variance for behavioural intention and 78.4% of variance for the use behaviour of the electronic program guide on the entire sample, thus confirming the very high quality of the model. When explaining the user's behavioural intention, the statistically most important motivator is habit with β = 0.522, followed by the user's performance expectancy, effort expectancy and price value. The social influence, facilitating conditions and hedonic motivation did not prove to be statistically important. For the purpose of exploring the mutual impact of different solutions, the PUT model using multiple linear regression model defines the concept of switching costs from using other solutions to the use of an electronic program guide, which is to account for as much as 77.2% of variance for the use of the electronic program guide at teletext users on the subsample of N = 82. The greatest impact on switching costs from the use of teletext to the use of the electronic program guide is caused by the difference of facilitating conditions with β = 0.559 and the difference in the habit of use with β = 0.262.