Odrednice i učinci cjenovnog imidža maloprodavača

Franjković, Jelena

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doctoral thesis

Odrednice i učinci cjenovnog imidža maloprodavača

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:366967

Franjković, Jelena

Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek

Cite this document

APA 6th Edition

Franjković, J. (2019). Odrednice i učinci cjenovnog imidža maloprodavača (Doctoral thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:366967

MLA 8th Edition

Franjković, Jelena. "Odrednice i učinci cjenovnog imidža maloprodavača." Doctoral thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:366967

Chicago 17th Edition

Harvard

Franjković, J. (2019). 'Odrednice i učinci cjenovnog imidža maloprodavača', Doctoral thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 27 September 2023, https://urn.nsk.hr/urn:nbn:hr:145:366967

Vancouver

Franjković J. Odrednice i učinci cjenovnog imidža maloprodavača [Doctoral thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2019 [cited 2023 September 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:366967

IEEE

J. Franjković, "Odrednice i učinci cjenovnog imidža maloprodavača", Doctoral thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:366967

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:366967

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Metadata

Title	Odrednice i učinci cjenovnog imidža maloprodavača
Title (english)	Antecedents and effects of retail price image
Author	Jelena Franjković
Mentor	Marija Ham (mentor)
Committee member	Davor Dujak (predsjednik povjerenstva)
Committee member	Domagoj Karačić (član povjerenstva)
Committee member	Katija Vojvodić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics in Osijek Osijek
Defense date and country	2019-10-16, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Trade and Tourism
Universal decimal classification (UDC)	338 - Economic situation. Economic policy. Management of the economy. Economic planning. Production. Services. Prices
Abstract	Maloprodaja je izrazito kompetitivna djelatnost, osobito ona pretežito prehrambenim proizvodima. Cijene predstavljaju značajan čimbenik za potrošače pri donošenju odluka o kupovini, ali se nameće razmišljanje kako potrošači ne mogu zapamtiti točne cijene svih proizvoda. Iz tog razloga na značaju dobivaju istraživanja o bihevioralnim aspektima upravljanja cijenama koja stavljaju naglasak na percepciju i evaluaciju cijena te njihov utjecaj na odluke potrošača o kupovini. Cjenovni imidž maloprodavača marketinški je koncept koji značajniju pažnju dobiva razvojem maloprodajnih oblika diskontera koji kao konkurentsku prednost ističu niske cijene. Kreiran je konceptualni model cjenovnog imidža kao dvodimenzionalne varijable određene percepcijom razine cijena i vrijednosti za novac pružene od strane maloprodavača. U model su uključene potencijalne cjenovne i necjenovne odrednice koje proizlaze iz poslovanja maloprodavača te stavovi potrošača prema maloprodavaču, dok je kao efekt cjenovnog imidža pretpostavljena vjernost prema maloprodavaču mjerena kao dvodimenzionalna varijabla. Za testiranje modela korištena je metoda modeliranja strukturnih jednadžbi.
Abstract (english)	Retail is a highly competitive industry, especially grocery retail. Prices are an important factor for consumers when making their purchasing decisions. However, they cannot remember the exact prices of all products, but they create a certain perception about them at the specific retailer. For this reason, researches on behavioural pricing, which place emphasis on the perception and evaluation of prices and their impact on consumer purchasing decisions are gaining importance. Retail price image is a marketing concept that gets more attention due to the development of discounter retail formats that have low prices as a competitive advantage. A conceptual model of retail price image was created as a two-dimensional variable determined by the price level perception and value for money provided by retailers. The model includes potential price and non-price determinants arising from the retailers’ activities and consumer attitudes towards the retailer, while as the effect of price image is assumed consumer loyalty to the retailer measured as a two-dimensional variable. A structural equation modeling method was used to test the model.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:366967
Study programme	Title: Postgraduate doctoral study Management Study programme type: university Study level: postgraduate Academic / professional title: doktor/doktorica znanosti, područje društvenih znanosti, polje ekonomija (doktor/doktorica znanosti, područje društvenih znanosti, polje ekonomija)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	EFOS REPOSITORY
Created on	2019-12-16 18:24:52